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Architect by formation. Transversal designer by nature.
Hi I´m Mercedes Nogueira

I’m based in vibrant Barcelona. I’m passionate about creating phygital experiences—those unique moments where the physical and digital worlds come together. For me, spaces and brands aren’t just something to look at; they’re something to feel with all your senses.

My work blends architecture, experience strategy, sound art, and cutting-edge technology like neurotech and interactivity. I love translating visual, sonic, and tactile elements into environments that are not only memorable but inclusive and multisensory.

I’m hands-on and thoughtful in my approach: I take time to observe and listen before jumping in, and I believe in prototyping to make sure ideas really work. Balancing creativity with technical precision helps me optimize every step, from research and concept development to technical details, vendor coordination, and on-site supervision.

Having worked across Latin America and Europe, I bring an international perspective that fosters clear and collaborative teamwork across cultures.

Through my studio, Meer Noot Phygital Experience & Concept Design, I create interactive installations and projects that blend space, sound, and technology. My goal? To help people experience places in new ways—connecting through technology, culture, and the senses.


I build structures that don't just occupy space, but breathe with it.

Portfolio and CV upon request through contact email.

The Strategy: Grounded Innovation
In the corporate and financial sectors, I apply a straight and direct methodology to ensure efficiency. I don't just design interiors; I design navigable brand systems.
Strategic Mapping: I analyze complex customer journeys to define a "Spatial DNA" that guides user behavior through empathy and logic.
Sector Diversity: I have led projects across Banking, Health Clinics, and Educational Institutions, adapting global standards to diverse local needs.
Direct Liaison: Working within a worldwide holding requires being a clear, polite, and direct bridge between stakeholders, creative directors, and technical teams.

Hands-on Technical Leadership

Despite the global scale, I remain grounded in the technical reality of the build:

Spatial Concept & Industrial Design
I translate brand values into 3D environments, designing the full spatial layout and bespoke furniture pieces. From modular retail fixtures to unique architectural elements, I ensure every object in the space serves both a functional purpose and a strategic narrative.
The Executive Blueprint

 I develop exhaustive technical manuals for international roll-outs. This is where high-level design becomes a grounded, buildable document that ensures consistency across different regions and scales.
On-Site Supervision

I take full responsibility for the implementation phase. I am a hands-on manager, coordinating with suppliers and resolving site-specific friction in real-time to ensure the final result is concrete, high-quality, and aligned with the vision.
Sound Art Lab 
SMMSS workshop
Struer Denmark
Architect
Creative director
Project Manager
Technical supervisor
Brain Film Fest
Branding Hackathon
Barcelona Spain
Concept design:
Analysis Strategy
 Innovation Research

Methodology:
 Transversal Strategy - Boardroom to
Construction Site

Design Core:
Full Spatial Layout & Bespoke Furniture/Industrial

Design Technical Output:
 Executive Manuals & International Implementation Blueprints

 Leadership:
 Responsible Management of Suppliers & Site-specific implementation and supervision
FabLab 
Parametric workshop
Buenos Aires Argentina
Open to new challenges and collaborative innovation.

Be the next big
leap in experience.
Contact
Collabs Commissions Workshops Consulting
meernootconcept@gmail.com
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